Startup Write-Up: Vercel

There are over a billion websites worldwide, and all of them are competing with each other for attention. On average, a user will spend 52 seconds on a website. The best way to stand out in an ocean of online interfaces is to offer each user a dynamic and engaging website to enhance the customer experience. Frontend software developers who build these websites want to have the best workflow and tools to enable them efficiently create these web applications.

Vercel is a cloud-based platform that enables developers to build, preview, collaborate, and deploy dynamic user-facing website applications. Vercel is a company building the infrastructure to empower many developers to build these web applications from the ground up with ease of use. According to Guillermo Rauch, the founder of Vercel, the company’s vision is to become “an end-to-end platform where all software development on the web happens, from idea to production through getting your analytics on what to improve next, to the next idea.”

The founding team at Vercel also built Next.js, a React framework that gives developers the building blocks to create web applications. Many of the world’s largest websites use Next.js when building static web applications. As Vercel looks to commercialize what they’ve built, they’ve won customers like Adobe, Okta, eBay, and Washington Post. Vercel’s goal is to become the de facto platform for anyone to build frontend applications.