Startup Write-Up: Miro

Design thinking and agile development are trends that are redefining the modern customer experience. Nearly 75% of organizations self-report using design thinking, and design-driven companies such as Netflix outperformed the S&P Index by 228% over ten years. Design thinking is a five-stage process to design better products, services, architecture, and experiences. Participants in a design thinking exercise need to have sticky pads, post-its notes, and a project management system with a facilitator guiding them through each step. This process can be done in person or remotely. However, as remote work has gained traction since the pandemic, many technology teams rely on digital tools to perform all these tasks virtually. For teams looking to brainstorm and collaborate within a distributed team, Miro helps people share a virtual whiteboard space needed to provide clarity and breakthroughs.

When COVID-19 caused global disruption in 2020, companies like Zoom, Loom, and Miro stepped in and allowed for business continuity. Hopin took the place of live conferences, Zoom and Loom took the place of in-person meetings, and Miro took the place of in-person whiteboard sessions and workshops. As more collaboration, brainstorming, and meetings move online, Miro aims to be the visual collaboration and digital whiteboarding application that enterprises use to get their work done.